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How Yellow Reached “Future-ready” Status
Helping Yellow in their digital journey to increase customer engagement.
Yellow Freight is one of the largest trucking companies in the United States, providing seamless LTL Freight service throughout North America. They partnered with Publicis Sapient to establish a foundational strategy and roadmap to build a scalable web application, mobile platform and API channel that is fully future-ready and will satisfy the needs of a growing customer base.
In an industry ripe for disruption, digital has become essential to compete and is a key pillar of Yellow’s enterprise strategy. However, Yellow’s current digital experience via web portal and APIs lacks the latest tools to address customers’ self-service needs, putting pressure on customer service and account executives while falling behind consumer expectations.
Publicis Sapient and Yellow worked to transform the organization in partnership with AWS. Together we established an innovation platform by creating unique new accelerators and leading technology solutions in the following areas:
Publicis Sapient built this “future state experience” leveraging more than 30 best-in-class AWS technology platforms and services. They’re now posed to drive agility and growth in response to a changing marketplace thanks to:
The new platform has set Yellow on the road to establishing industry-leading service, transparency and predictability, empowering customers with data-fueled self-service experiences while enabling the business to build proactive and strategic relationships. Initial outcomes since the launch of the apps span:
Customer Experience
Yellow’s Web Application has increased customer engagement and conversion.
Operational Efficiency
Teams can set up a new infrastructure in matter of hours and implement on-demand changes and updates to live sites during heavy traffic periods.
Workforce Transformation
We promoted new ways of working for the Yellow Digital team to deploy value-driven, customer-led product experiences with speed and agility, while ensuring coordination with the broader enterprise transformation program.
Publicis Sapient was born in the digital age, for the digital age. We offer customer-first insights and solutions to ensure our clients get the right CDP for their industry and individual challenges — fast.
This fast, deployable solution provides the cloud-native components to make it easier for companies to build an open source customer data platform (CDP). The tools are here to create a platform that enables data independence and customer centricity for everyone.
For CP firms, data transformation is about making better decisions that directly support critical business problems. This means establishing a process to capture, organize and analyze data across multiple sources to inform decision-making across the entire organization.
