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Guide to Next 2025

Don’t wait for the future—shape it. Download your industry-specific report and gain the strategic advantage you need for 2025 and beyond.

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What is Guide to Next?

Guide to Next is an annual report series that offers trend forecasts and practical advice for industry leaders, backed by research and expert insights. This year, we surveyed C-suite executives across multiple sectors to uncover their perspectives and priorities when it comes to generative AI, technology modernization and customer engagement. We combined these insights with learnings from in-depth interviews with industry experts to create eight separate trend reports, each tailored to a specific industry.

Explore the key insights shaping your industry in 2025 and beyond:

Eight reports: Each report highlights the top five trends shaping your industry in 2025

Expert predictions: Gain foresight with predictions from leading experts within your industry

Global C-suite insights: Access exclusive research from global enterprise executives across industries, offering a unique perspective on how your competitors are approaching critical issues

Strategic recommendations: Leverage data-driven strategies to stay ahead of the competition and meet the challenges of tomorrow

82%
of leaders say data quality hinders GenAI progress.
65%
of the C-suite prioritize security for tech modernization.
60%
of CEOs see GenAI chatbots as crucial, compared to 29% of lower-level leaders.
94%
of leaders say the lack of a unified strategy is a barrier to tech modernization.

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Methodology

The Guide to Next reports are grounded in expert analysis and robust research, combining insights from Publicis Sapient industry experts and futurists with data from 2024 Publicis Sapient research.

Expert consultations: We consulted with Publicis Sapient industry experts, leveraging their experience to predict the top trends for 2025.

C-suite survey: In partnership with iResearch, we surveyed 1,000 senior executives from eight industries: consumer products, energy and commodities, financial services, Health, retail, telecommunications, media and technology, Ttansportation and mobility, and travel and hospitality. The survey included CEOs, CFOs, COOs, CIOs, CMOs, CTOs, CXOs, CDOs and other high-level executives at companies with at least $1 billion in annual revenue.

Global reach: Respondents were based in the U.S., Canada, U.K., France, Germany, Saudi Arabia, UAE, Qatar, China, Hong Kong, Australia and India, providing a global perspective on industry trends.

Explore past reports

Curious about how industry trends have evolved? Explore our Guide to Next reports from previous years to see the insights that shaped past strategies and compare them with the future forecasts.        

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