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Drinking Up in 2024: Top Trends Shaping the Beverage Industry Drinking Up in 2024: Top Trends Shaping the Beverage Industry Drinking Up in 2024: Top Trends Shaping the Beverage Industry Drinking Up in 2024: Top Trends Shaping the Beverage Industry
From generative AI, to health and wellness drinks, to consumer sustainability preferences, these are the top trends shaping the beverage industry in 2024.