Embarking on a CDP initiative requires different teams within an organization to come together and agree on a data strategy, process, access requirements and the technology/infrastructure to manage it all. Publicis Sapient has been doing this for decades and has developed best practices methods for creating enterprise-wide CDP programs.

In 2020, we packaged our expertise into a solution that takes a complex and time-consuming process and accelerates the time to insights from months to weeks.

CDP Quickstart speeds the process so that businesses can quickly:

• Achieve a 360° view of customers
• Perform basic identity resolution
• Run basic analytics such as customer journey analyses
• Improve enterprise intelligence across systems and teams using APIs

Businesses across industries—from automotive to consumer goods to healthcare—have use cases for customer data. The key lies in uncovering once-hidden use cases in the data. For instance, finding new patterns in customer behaviors, identifying new ways to boost customer service productivity, and automating new ways to reduce risk and fraud, or optimizing the value chain.

CDP Quickstart creates a variety of opportunities for a business to enrich, draw from, or activate its customer data. Every business is at a different stage on its CDP journey. CDP Quickstart can meet an organization wherever it may be in the process.

Use any of the Quickstart components to complement your existing systems, or use all five to be up and running with a cloud-based CDP, ready to be customized to your use cases. Need to prove it out first? A Quickstart sandbox can be used to instantly get you started on a proof of concept.

The solution is:

• Operational in one week—a pre-built platform and components decrease time to deploy
• Flexible and extensible—code components are modular and can extend to the MarTech and AdTech ecosystem
• Continuously improved—incremental feature improvements and upgrades enable this best-of-breed solution
• Cost-effective—Up to 20% effort savings in initial phase

For any client looking to build a platform, become platform-independent, combine data sets, prove business outcomes or monetize data, Quickstart CDP is the answer to making customer-centricity a competitive advantage.