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Global Capability Centers

Go beyond cost optimization to achieve value-boosting innovation.

Achieve innovation and productivity at scale with a global capability center

Once regarded as back offices catering to Fortune 500 companies, global capability centers (GCCs) have undergone a transformational shift—from focusing on operational efficiency to becoming strategic hubs of innovation and value creation. Today, they are powerhouses playing a pivotal role in global business growth.
 

Holding over 55% of the GCC market share, India hosted about 1,700 GCCs in 2024, contributing more than 1% of the country’s GDP. They generate a combined export revenue of $64.6 billion, employing a workforce of over 1.9 million. With 17% of GCCs, India is leading the innovation arbitrage revolution. But with cost efficiency and innovation driving their growth, GCCs will soon unlock value for businesses around the world.
 

  • Graph depicting the number of global capability centers in India increasing from 1,480 in 2023 to a projected 2,558 in 2029

    Number of GCCs in India (year over year)

    2023–2029

  • Graph depicting India’s global capability center head count increasing from 1.65 million in 2023 to a projected 4.02 million in 2029

    India’s GCC head count in millions (year over year)

    2023–2029

Source: HFS Research, 2024

Explore our GCC offerings

Partner with us to receive extensive fit-for-purpose support throughout the entire GCC lifecycle.

Establish GCCs with a strategic and innovative DNA

GCCs are an AI-led extension of an organization’s culture. With a strong strategic and operational presence globally, our understanding of local nuances and on-ground challenges allows us to deliver outsized value.

Scale and transform your existing GCC

After assessing your GCC's current state, we’ll craft an innovative, AI-led strategy aligned with your goals, transforming your GCC into an operationally innovative hub that delivers continuous value.

Acquiring GCCs as a strategic unlock

With our AI-assisted, agile ways of working, we partner to acquire GCCs and transform them to create more strategic value over time.

Establish GCCs with a strategic and innovative DNA

GCCs are an AI-led extension of an organization’s culture. With a strong strategic and operational presence globally, our understanding of local nuances and on-ground challenges allows us to deliver outsized value.

Scale and transform your existing GCC

After assessing your GCC's current state, we’ll craft an innovative, AI-led strategy aligned with your goals, transforming your GCC into an operationally innovative hub that delivers continuous value.

Acquiring GCCs as a strategic unlock

With our AI-assisted, agile ways of working, we partner to acquire GCCs and transform them to create more strategic value over time.

Publicis Sapient & HFS Market Impact Report

Discover how India’s global capability centers (GCCs) are evolving from traditional cost optimizers to value-boosting innovation and transformation powerhouses. Use the data in this report to stay ahead of the curve and learn how to seize new growth opportunities.

Download our impact report

How GCCs are becoming a transformative play

Play “How GCCs are becoming a transformative play” video

In a conversation with Saurabh Gupta, president of research & advisory, HFS, at the HFS Executive Roundtable, Sanjay Menon, managing director, Publicis Sapient India, talks about how GCCs are now at an inflection point—evolving from an OpEx efficiency play to a transformative play driving endless possibilities.

Client stories & insights

Learn how our game-changing collaborations and meaningful insights can drive your next transformation project to new heights.

Connect with our experts

  • Connect with Sanjay Menon, EVP & Managing Director, Publicis Sapient India

    Sanjay Menon

    EVP & Managing Director, Publicis Sapient India