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Transportation & Mobility
How Connected Commerce Generates Growth for Automotive Brands

Publicis Sapient’s Connected Commerce solutions are designed to help businesses thrive in the post-digital era by leveraging the power of connectivity to elevate their ecosystems. In today's fast-paced and digitally connected world, businesses need to adapt and evolve to stay ahead. This collection of Connected Commerce tools will help businesses unlock new opportunities, optimize operations and enhance customer experiences.

Now Is the Time for Connected Commerce

With the goal of integrating digital sales channels into an elevated ecosystem, the following stats reveal that Connected Commerce is top of mind for today’s leading post-digital tech professionals. 

95%
of CEOs are pursuing a digital-first strategy
78%
of U.S. tech decision-makers anticipate increased investment in cloud infrastructure this year
86%
of U.S. tech decision-makers anticipate increased investment in AI capabilities this year
59%
of CX leaders plan to invest more in the generation of insights and analytics

Are Customers Willing to Share Their Data?

After surveying 6,700 consumers globally, we’ve compiled a report detailing how businesses can make people more comfortable sharing data. While many people are concerned about how their data will be used, and 44% are unwilling to share their data, our report reveals what types of data customers are most likely to share, and what 53% say they want from you in return. 

Download the report

Related Insights

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Accelerating Cloud Technology to Drive CX

Publicis Sapient and Microsoft partnered to create this eBook to guide you through industry obstacles and an approachable path to overcoming them.
Insight

Supercharging the Connected Automotive Value Chain

Why data modernization is now a foundational strategy for every automotive enterprise
Insight

4 Stages To Orchestrate a Digital Mobility Ecosystem

To develop, deploy and evolve an ecosystem of digital and mobility offerings, there are four stages automakers must go through.

Reinventing Customer Experience in the Auto Industry

The auto industry has the opportunity to embrace digital-savvy customers by considering a relationship that goes beyond the car and that is nurtured through a data-rich ecosystem.
Insight

How Automakers Can Transform into Tech Companies

With 5G hype at an all-time high, find out why today’s OEMs are functioning like data-driven mobility companies.
Insight

Why Connected Services Are the Route to Profitable OEMs

Discover why OEMs are increasingly using apps to connect with customers, improve experience and drive revenue growth.

Connected Commerce Solutions

Publicis Sapient brings together leading automotive organizations, cloud and software vendors, OEMs, mobility companies and dealers to create personalized digital solutions that can be tailored to your brand’s vision. By focusing on organizational efficiencies that boost both profit and customer satisfaction, we build people-centric solutions that can be implemented in combination or on their own to expand your existing ecosystem. 

Predictive Maintenance

Publicis Sapient’s Connected Car Solution to help car owners and fleet managers receive proactive service recommendations, avoid unexpected breakdowns and enhance overall vehicle safety.

Learn more

Seamless Ownership and Lifecycle Optimization (SOLO)

Publicis Sapient’s Seamless Shop Solution designed to transform the automotive post-purchase experience to strengthen brand loyalty, brand advocacy and customer lifetime value (CLV).

Learn more

Our Work

Partnerships

Premier Partner

Adobe

Adobe is the leader in digital experience technology. Adobe helps Publicis Sapient power transformations through its Adobe Experience Cloud and Adobe Experience Platform. We’ve been the organization’s Partner of the Year seven times—more than any other partner.

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Premier Partner

AWS

Amazon Web Services’ industry-leading cloud solutions enable Publicis Sapient to generate real business value for our clients. Over the last ten years we’ve helped businesses rise to the challenge of greater demands from their customers.

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Premier Partner

Salesforce

We’re a Platinum Partner of the world’s leading CRM platform provider. During our decade-long partnership, we have become Salesforce’s strategic advisers driving innovation and customer-centricity, backed by the power of the organization’s suite of platforms.

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Premier Partner

Microsoft

The Azure cloud solution was at the foundation of Publicis Sapient’s work on AGTB — the world’s first fully digital trade finance bank. With Microsoft’s help, we took AGTB from concept to live in a matter of months.

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Premier Partner

Google Cloud

A Global Premier Partner of Google Cloud, Publicis Sapient combined the speed and storage of Google Cloud Platform and rich data sets in Google Marketing Platform and Ads Data Hub to create the Customer Data Platform.

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Alyssa Altman
Alyssa Altman
Industry Lead, Transportation and Mobility - North America
Philip Beil
Philip Beil
Transportation & Mobility Lead, EMEA & APAC