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The Top 5 Trends in Cloud Security for 2025

Stay ahead of the evolving cloud security landscape and learn how your organization can turn cloud security into a strategic advantage.

In recent years, cloud computing has evolved from an emerging trend to a vital foundation for businesses across various industries. As organizations increasingly depend on cloud platforms, the demand for strong security measures has grown, particularly with the rise of generative AI and the handling of more sensitive data.

While security challenges impact organizations at all levels of cloud maturity, those with less experience face greater obstacles.

According to 2024 C-suite research from Publicis Sapient, organizations with less advanced cloud implementations report that security and risk issues significantly hinder their technology modernization efforts. In contrast, more mature organizations with fully integrated cloud solutions and a focus on innovation face fewer barriers.

A striking 39 percent of executives from companies in the early stages of cloud adoption report facing major hurdles in technology modernization due to security and risk concerns—almost double the 20 percent of executives from fully integrated cloud companies.

At the same time, persistent misconceptions about cloud security continue to prevent organizations from fully realizing its potential benefits.

This article examines the top five cloud security trends for 2025 that CIOs, CTOs and technology leaders should know, offering insights on how businesses can navigate the changing threat landscape and use cloud security as a strategic advantage.

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number one

Adaptive security strategies redefine risk management

Enterprise cloud security strategy is rapidly evolving to be dynamic, adaptive and proactive to address the complexities of cloud risk management and governance. Cloud service providers (CSPs) offer essential security features, but enterprises are increasingly leveraging specialized tools to enhance their security posture.

Enterprises are doubling down on specialized tools that go beyond the basics, turning to cloud access security brokers (CASBs) to enforce security policies and lock down compliance across multiple environments. Cloud identity and entitlement management (CIEM) ensures that access rights are meticulously managed, shutting down unauthorized access before it becomes a problem.

But that’s just the start. With workloads sprawling across clouds, cloud workload protection platforms (CWPP) and cloud security posture management (CSPM) have emerged as vital shields, working together to defend configurations and secure workloads. These technologies form the backbone of the comprehensive cloud-native application protection platform (CNAPP), an all-in-one solution for cloud-native security.

For those running containerized environments, Kubernetes security posture management (KSPM) is the next frontier, offering a specialized layer of protection. Meanwhile, SaaS security posture management (SSPM) and SaaS management platforms (SMP) are stepping up to secure and manage the rapidly growing use of SaaS applications.

This multilayered security strategy isn't just about keeping up with the evolving cloud landscape—it's about staying ahead. Continuous monitoring, cloud FinOps, proactive risk management and airtight governance are the new standards for safeguarding IaaS, PaaS and SaaS environments. In 2025, cloud security will be as much about agility as it is about defense, with enterprises building future-proof systems designed to protect, adapt and thrive in the face of increasing threats.

number two

Traditional perimeter-based security models will be replaced by zero trust

As cloud environments become increasingly complex and distributed, traditional perimeter-based security models have proven inadequate in protecting against modern cyber threats. In response, there has been significant adoption of zero trust cloud security principles within the cloud security landscape.

Key components of zero trust cloud security include zero trust network access (ZTNA), secure web gateway (SWG), firewall as a service (FWaaS) and cloud access security broker (CASB). These solutions work together to form what’s known as secure access service edge (SASE), which enforces zero trust access control and data protection policies.

Leading security vendors are seeing significant investment in these offerings as organizations strive to implement robust zero trust frameworks.

"When implementing zero trust solutions, the comprehensive SASE solution encompassing ZTNA, SWG, FWaaS and CASB represents much of what we see being implemented today because these concepts have emerged over recent years."

Manish Rawat , Director, NA Cloud & Infrastructure & DevOps Practice Lead at Publicis Sapient

The shift towards zero trust cloud security acknowledges that traditional perimeter-based defenses are insufficient against contemporary cyber threats. By adopting continuous verification of user and device identities—alongside granular access controls and anomaly monitoring—organizations can better protect their cloud-based resources and data. As cloud adoption continues to accelerate, the need for robust, zero trust-based security solutions will only grow.

Organizations that embrace this trend and invest in the necessary tools and processes will be better equipped to navigate the complex and ever-evolving cloud security landscape.

number three

Air gap solutions become the last line of defense for sensitive information

As cloud environments become increasingly complex and interconnected, the risk of devastating security breaches, such as ransomware attacks, has grown exponentially.

In response to this threat, a significant trend has emerged in the cloud security landscape: the adoption of air gap solutions for data backup and protection. Air gap solutions create an isolated environment where sensitive data is stored in a manner that is completely disconnected from the online world.

This air-gapped approach ensures that even if an attacker gains access to an organization’s cloud infrastructure, they cannot reach or compromise the critical backup data.

These air gap solutions are designed to provide a high level of security, with no internet connectivity or external access points. This effectively isolates the backed-up data, greatly reducing the risk of ransomware or other malicious attacks that target cloud-based resources.

While it may not be feasible for organizations to back up all of their data in this manner due to the associated costs, it’s critical for protecting the organization’s most sensitive information.

As cloud security threats continue to evolve, the adoption of air gap solutions is poised to become an essential component of a robust, multilayered security strategy. By safeguarding their most valuable data assets, organizations can mitigate the devastating impact of security breaches and ensure the continuity of their operations, even in the face of the most sophisticated attacks.

number four

AI and machine learning will dominate threat detection and response

Artificial intelligence (AI) and machine learning (ML) are transforming cloud security by enabling faster, more accurate threat detection and response. By 2025, AI-driven security solutions are expected to become the norm, helping organizations proactively identify and mitigate threats before they can cause significant damage.

Leading companies, such as Microsoft, are integrating these AI capabilities into their security suites, allowing security operations centers (SOCs) to quickly respond to alerts. The time required for root cause analysis (RCA) has been dramatically reduced, making security teams more productive. These innovations provide customers and clients with the tools to detect, remediate and resolve incidents faster than ever before.

“What used to feel like finding a needle in a haystack can now be done with ease.”

Manish Rawat , Director, NA Cloud & Infrastructure & DevOps Practice Lead at Publicis Sapient

The impact of AI models on RCA is clear—what once took hours or even days to resolve can now be done in a fraction of the time, allowing security teams to focus on preventing future threats rather than getting bogged down in lengthy investigations. As automation continues to evolve, cloud security will become more robust, efficient and responsive.

For example, Google introduced the Mandiant Custom Threat Hunt during the Cloud Security Summit event. This advanced threat-hunting tool leverages AI to detect and mitigate ongoing and historical cyber threats, demonstrating the power of AI in enhancing cloud security.

number five

API security will become the first layer of cloud defense

As cloud adoption continues to surge, a critical trend is the increasing reliance on application programming interfaces (APIs) to drive business operations. APIs allow different systems to communicate and share data, enabling companies to integrate cloud services with their existing infrastructure seamlessly. However, with this rise comes a significant security challenge: many APIs remain insecure, leaving organizations vulnerable to breaches.

API security has become a key area of focus for chief security officers (CSOs). According to a report by Salt Security, 83 percent of organizations experienced at least one API-related security incident in the last year. Despite its importance, API security remains a weak link in many companies’ cloud strategies. The lack of robust security measures exposes sensitive data to potential cyber threats, making it a top priority for security teams.

“APIs are the backbone of modern cloud architecture and securing them is not optional. Many clients are still operating APIs in insecure ways, which is why it’s a critical focus area for CSOs.”

Manish Rawat , Director, NA Cloud & Infrastructure & DevOps Practice Lead at Publicis Sapient

Part of the problem lies in the sheer volume of APIs being used. As companies adopt more cloud services, the number of APIs in operation grows, increasing the potential attack surface. Gartner predicts that by 2025, nearly 90 percent of web-enabled applications will be more exposed to API-based attacks than user interface-based threats.

To address this growing concern, businesses are investing heavily in API security tools and strategies. Automated threat detection, encryption and access control are just a few of the measures being implemented to safeguard APIs. As APIs become more integral to cloud infrastructure, securing them will remain a crucial aspect of any organization’s cloud security strategy.

Preparing for the cloud security challenges of 2025

In conclusion, as we approach 2025, cloud security is set to evolve rapidly, driven by advanced technologies and changing threat landscapes. From the rise of adaptive security strategies and zero trust architectures to the increasing prominence of air gap solutions and AI-driven threat detection, the future of cloud security is becoming more dynamic and complex.

API security, in particular, will be at the forefront of this transformation as the backbone of modern cloud infrastructure. Organizations that invest in these emerging trends will not only protect their assets but also gain a strategic advantage, positioning themselves to thrive in a more secure, resilient and agile cloud environment.

How Publicis Sapient can help

As cloud security challenges evolve, it's clear that businesses must stay ahead to remain competitive in the digital age. Publicis Sapient, recognized as a leader in cloud services by HFS and IDC MarketScape, is uniquely positioned to help companies not only navigate these complexities but thrive. With deep expertise in AI-driven solutions, partnerships with top providers like AWS, Google Cloud and Microsoft, and proven results across industries, Publicis Sapient is your ideal partner for secure, scalable cloud transformation. Don’t let security concerns slow your progress—book a meeting with us today to unlock your company's full potential in the cloud.

Manish Rawat
Manish Rawat
Director, NA Cloud & Infrastructure & DevOps Practice Lead
Mohammad Wasim
Mohammad Wasim
Group Vice President, Global AWS Alliance Lead

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