As one of the fastest-growing advertising channels, media networks allow businesses to monetize their data, attract more customers, deliver better experiences and scale cross- channel marketing campaigns. With digital business engineering at our core, we help clients build, enhance and scale leading media networks. Whether you are a data-rich organization looking to build your own media network or a seller searching for data to optimize media buys, we can show you how to use data to enhance your customer engagement.
Our latest thinking
Insight
Monetizing First-Party Data: Data Cooperative, Media Network or Both?
Explore how to use first-party data in media networks and cooperatives to boost reach, brand awareness and sales.
Insight
Media Networks Break Free from Retail
Media networks can empower industries beyond retail by using customer data to enhance experiences and generate profits.
Our partners
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Publicis Sapient + Google Cloud: Retail Media Network Accelerator
Learn how our Retail Media Network Accelerator enables clients to monetize consumer and product data to drive millions in new revenue with personalized ads on their digital and physical properties.
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Publicis Sapient + Adobe: How to Stand Out in the Race for Retail Media Networks
Explore how retailers are using first-party data to become publishers, directly capturing more ad dollars through strategic data monetization via retail media networks.
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Publicis Sapient + Microsoft: Media Networks
Discover how our partnership with Microsoft merges digital transformation expertise and cutting-edge technologies to unlock the full potential of media networks.
Industry highlights
Energy & Commodities
Fueling success: How media networks unlock revenue for fuel retailers.
Fuel retailers can unlock millions in new revenue and gain deep customer insights by investing in media networks and modernizing their data strategies.
Retail
E-Commerce profitability: Monetize your valuable data and e-commerce space
Capture high-value advertising dollars and cultivate customer trust by delivering tailored experiences and valuable offers.
Our work
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Wawa
Wawa Announces Launch of its Retail Media Network
With the “Goose Media Network” Wawa partners can make new connections with customers in this unique retail experience.
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Leading U.S. Grocer
How a Major Grocer Monetized Data to Grow Exponentially
We uncovered an opportunity to monetize this client’s data through a retail media network that links to their e-commerce operations.
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American Supermarket Chain
American Supermarket Builds Retail Media Network with Publicis Sapient
We partnered with this grocery chain to create a Retail Media Network that has monetized their data to the tune of $100MM.
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Guide to Next
The Top 3 Strategies for Increasing Retail Media Network Profitability
What does the future hold for the fast-growing retail media space?
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Research
New Research on Customer Loyalty Data and Data Sharing
Curious to know what more than 6,700 consumers around the world think about sharing customer data and the value of loyalty programs? Gain insights you can put to work for your business when you read our findings.
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Insight
Data Monetization—Turning Data into Dollars
Create new revenue streams with improved experiences through data monetization.
