What does it deliver?

Salesforce Commerce Cloud allows for a robust commerce ecosystem for retailers as requirements become more complex and nuanced. Commerce Cloud offers a Composable Storefront for headless commerce and pre-built packages with best-of- breed partners to accelerate time to market and reduce risk. This is a great benefit to existing Salesforce customers looking to extend their Commerce Cloud investment with compatible technologies. New Commerce Cloud customers will also benefit from the power of Commerce Cloud plus the flexibility and modern technologies of other headless add-ons to create a unique architecture.

Commerce Cloud (along with the rest of the Salesforce cloud offerings) provides companies with a proven set of solutions to address most functional needs while delivering a flexible integration architecture to leverage best-in-class third-party products. Through this offering, Publicis Sapient provides pre-built integrations for Algolia for intelligent search and Amplience for experience management as the first components of this integration approach.

How can Commerce Cloud + Composable architecture help your business differentiate?

Today’s retailers need to transform to a modern architectural paradigm to not only thrive, but survive. A big bang approach of moving to a fully cloud-native, microservices solution is not realistic while trying to drive (and grow) revenue without immense risk. Taking an evolutionary approach is critical for success.

Moving to a headless solution is not just a buzzword—it is a key, future-proof strategy. Going headless in a composable model provides the following benefits to retailers:

• More control over the experience
  
  
• Lower total cost of ownership
  
  
• Support of multiple business models, brands, regions and customer types
  
  
• Faster time to market for new releases and enhancements
  
  
• True Omnichannel experiences across Web, Mobile, InStore, etc.
  
  
• Hyper-personalized customer experiences to improve engagement
  
  
• API-first approach allowing for a much easier transition between third-party solutions

The integrations of Amplience and Algolia are just the first in a series of integrations that we will make available from a composable perspective as needs arise. We have already proven this extensible methodology through our RACE (Rapid Accelerator for Commerce Engineering) solution, which provides many traditional integrations to Commerce Cloud using industry best practices based on our wide array of clients in the space. These composable elements will help to enhance our offerings as we continue to demonstrate our commitment to investing in the Commerce Cloud roadmap.