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Transforming Farmer Experiences for a Global Ags Conglomerate
Maximizing the origination-to-delivery value chain.
Our client, a multinational agriculture corporation, was thriving in value-added products, and grain storage and transportation. However, their exponential growth magnified engagement and functional issues across their commercial plant operations and back-office, costing them time and money every day. Together, we identified the pain points across their origination-to-delivery value chain—using solutioning around CTRM and CRM—to unlock value for thousands of farmers and customers.
Breaks across our client's value chain resulted in incremental costs, outsized risks and inefficiencies in how employees engage internally and externally. A comprehensive reevaluation of the entire business was necessary to pinpoint high-impact strategies that would transform the technological ecosystem, improve transparency and foster cross-company collaboration. This would ultimately lead to distinctive experiences for both farmers and customers.
We initiated our client's digital transformation journey accretive to their growth strategy, which involved smart solutioning of the Commodity, Trading & Risk Management (CTRM) and enhancing the Customer Relationship Management (CRM) platform. Improving the technology ecosystem would allow farmers access to transparent pricing and a seamless order fulfillment process.
Our teams also converted the company's technological imperatives into a feasible, prioritized and actionable five-year roadmap, encompassing these strategic pillars:
By augmenting stakeholders' technical expertise and understanding the advantages of transforming CTRM and CRM architecture, the company can now efficiently scale, enhance employee experiences and elevate customer interactions.
The newly incorporated digital strategies will revolutionize the company’s work culture, fostering collaboration between business and IT. They'll also enable business activities to evolve from a siloed approach to one centered on strategic deliverables—such as farmer trust, price transparency, order fulfillment and brand reputation.
Case Study
Discover how we streamlined operations, boosted revenue and delivered connected digital experiences for a global provider of value-added services.
Insight
Improve rates of adoption of new technology in agriculture by creating digital solutions that minimize risk and maximize rewards for farmers and agribusinesses.
Insight
Agribusinesses can effectively engage farmers by putting them at the center of digital solution journeys
