How L’Oréal Boosted Sales with a New Commerce Platform
Delivering new capabilities to meet next-gen consumer expectations
In an effort to take the next step in their transformation journey, L’Oréal sought to better serve existing consumers and win new ones by launching new commerce offerings across the Americas.
The Imperative for Change
Having already upgraded its commerce ecosystem, L’Oréal next wanted to prioritize how it engaged with consumers. Publicis Sapient was selected to deliver strategy and implementation for over 60 direct-to-consumer sites across the Americas to create a consumer-first approach and a quicker, more efficient path to purchase.
The Transformative Solution
Working alongside the leadership team, we defined a new commerce strategy before forming agile product delivery teams to accelerate time to rollout. This included a deep collaboration between the business and its digital IT partners to ensure the teams were moving from a project-centric mindset to a product-centric one.
The Publicis Sapient team built over 60 brand sites and enabled back-end integrations with the existing order management system (OMS), and made significant enhancements across the commerce ecosystem as a whole.
The Impact
Customers can continue to buy their favorite products online with no interruptions.
Time-to-market for brand launches has dropped from months to weeks, and many optimizations in build and release processes are now automated. As a result, cost savings amount to several hundred thousand dollars each year.
L’Oréal now has the flexibility to adapt to a fast-changing marketplace, and is able to scale up or down depending on need.
The team continues to clock 100 percent on their service level agreements, providing 24/7 support staffed across four countries.
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