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How L’Oréal Boosted Sales with a New Commerce Platform
Delivering new capabilities with Salesforce Commerce Cloud to meet next-gen consumer expectations
To advance their transformation journey and better serve existing consumers while attracting new ones, L’Oréal launched new commerce offerings across the Americas. Supported by Salesforce Commerce Cloud as part of their strategic overhaul, these efforts focused on delivering next-gen capabilities tailored to evolving consumer expectations.
The Imperative for Change
Having already upgraded its commerce ecosystem, L’Oréal next wanted to prioritize how it engaged with consumers. Publicis Sapient was selected to deliver strategy and implementation for over 60 direct-to-consumer sites across the Americas to create a consumer-first approach and a quicker, more efficient path to purchase.
The Transformative Solution
Working alongside the leadership team, we defined a new commerce strategy supported by Salesforce Commerce Cloud as part of the broader ecosystem enhancements.
Agile product delivery teams were formed to accelerate the rollout of over 60 direct-to-consumer sites. This approach facilitated a shift from a project-centric to a product-centric mindset, integrating seamlessly with L’Oréal's existing order management system (OMS) and made significant improvements across commerce as a whole.
The Impact
Customers can continue to buy their favorite products online with no interruptions.
Time-to-market for brand launches has dropped from months to weeks, and many optimizations in build and release processes are now automated. As a result, cost savings amount to several hundred thousand dollars each year.
L’Oréal now has the flexibility to adapt to a fast-changing marketplace, and is able to scale up or down depending on need.
The team continues to clock 100 percent on their service level agreements, providing 24/7 support staffed across four countries.
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