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Multinational Insurance Company
How A Multinational Insurance Company Is Creating Fresh Customer Experiences Across Asia
We helped our client deliver industry-leading customer experiences and new growth opportunities with a new cloud-based platform.
When a multinational insurer needed to expand across Asian markets, they enlisted the support of Publicis Sapient to create unrivaled customer experiences and build a platform to support their growth strategy.
The Imperative for Change
As a challenger brand in the Asia-Pacific region, our client was determined to realize their brand promise to change the way people feel about insurance. For this, they needed a nimble digital platform to bolster their expansion strategy and accelerate growth across Asian markets while providing fresh customer experiences and easy-to-understand products.
The Transformative Solution
To deliver on our client’s promise, we designed and implemented a complete end-to-end cloud-based architecture. It was imperative that the platform be robust and secure while providing a seamless experience to customers across all markets.
We utilized a Sitecore CMS built on a Microsoft Azure foundation and with the help of Azure DevOps and Azure Resource Manager (ARM), we successfully created a scalable and automated solution on the cloud.
Following this, we deployed the solution on multiple environments and tested it rigorously to ensure optimal performance.
The Impact
The new platform allows our client to move with greater agility and meet the increasingly challenging needs of their customers and the industry. They can now rapidly expand throughout the region at a significantly reduced cost.
Together with our client, we have developed a best-in-class product that positively repositions their brand and delivers unrivaled customer experiences in a challenging market.
48.3%
reduction in bounce rate
105%
increase in session duration
35%
improvement in page load time
We asked 250 policyholders what they want insurers to do differently. Download our report to find out what they said.
