Publicis Sapient began by determining the north star vision with User Experience (UX), Product and Engineering coming together to understand BJ’s full needs. This included redefining the guest experience and bringing in additional engineering capabilities to create an agile marketing function.
Through competitive analysis and data discovery, a “future state” guest experience was established, covering the journeys, architecture blueprint, platforms and technology capabilities needed to support the vision.
An in-house accelerator was built to deliver a headless, de-coupled, cloud-native architecture. Leveraging the accelerator allowed Publicis Sapient to speed up the foundational phase engineering by up to 20%. We also extended the architecture to enable real-time personalization and experience optimization.
The AWS services leveraged included networking services {Amazon VPC, Amazon CloudFront, Amazon Route53, NAT Gateway, Amazon API Gateway, Application Load Balancer (ALB), Network Load Balancer (NLB)}, compute services {Amazon EC2, Amazon EKS, AWS Lambda, Amazon ElastiCache for Redis], storage services {Amazon S3, AWS Secrets Manager, Amazon Elastic Container Registry (ECR}, security services {AWS Web Application Firewall (WAF), AWS Key Management Service (KMS), AWS Certificate Manager}, monitoring and logging services {Amazon CloudWatch, OpenSearch}. These services are utilized to efficiently manage and optimize the AWS environment while ensuring security and scalability.
