Digital Transformation Index
The Digital Transformation Index (DTI) is a holistic framework to measure the digital maturity of our clients and develop a roadmap toward digital excellence.
DTI helps businesses identify areas of relative strength and opportunities for development on their digital transformation journey. It helps create a vision and roadmap for finding untapped potential and unlocking digital transformation opportunities.
“This will allow our clients to develop a data-driven vision,” said Jitender Batra, associate managing director at Publicis Sapient. He added that it will help these businesses with resource allocation.
Publicis Sapient consultants have a strong understanding of the key attributes that define digitally enabled companies. The DTI framework assesses the current state of digital maturity across three categories and nine sub-categories:
Value creation & exchange
Operating model
Data & technology
With a consistent and evidence-based methodology, the DTI uses a five-point scale to assess where clients are on their journeys to digital maturity across the organizing framework’s nine dimensions:
At this point, Publicis Sapient helps businesses develop a vision for digital excellence and prioritizes transformation project investments to increase a company’s digital maturity. The DTI sets measurable goals and benchmarks. Through this process, organizations with limited personalization, agility and digital resources will become customer-focused, dynamic and innovative.
It’s especially important for companies to develop a creative (not hardwired) digital strategy because the world is changing rapidly. The digital strategy and approach should be disruptive and iterative, in a constant state of evolution.
In addition to digital maturity, the DTI can be used to optimize multiple functions across an organization:
Commercial
Operations
Back Office
The DTI works as a first-step toward digital maturity or a check-up for businesses with a transformation program underway. This comprehensive process will give you a clear picture of where you stand and what you need to do. From there, Publicis Sapient provides a wide array of digital solutions and accelerators to close the gap between your current state and your future, digitally enabled state.
18:34 In this discussion, learn how the Digital Transformation Index gives businesses the three things they need to know to make the move quickly and successfully: a clarified vision, where they stand in relation to that vision, and how best to get there.
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