DTI helps businesses identify areas of relative strength and opportunities for development on their digital transformation journey. It helps create a vision and roadmap for finding untapped potential and unlocking digital transformation opportunities.

“This will allow our clients to develop a data-driven vision,” said Jitender Batra, associate managing director at Publicis Sapient. He added that it will help these businesses with resource allocation.

Publicis Sapient consultants have a strong understanding of the key attributes that define digitally enabled companies. The DTI framework assesses the current state of digital maturity across three categories and nine sub-categories:

Value creation & exchange

• Digital strategy & innovation
  
• Customer-centricity
  
• Governance

Operating model

• Agile ways of working
  
• Cross-functional alignment
  
• Organizational structure

Data & technology

• Data availability & use
  
• Analytics & measurement
  
• Tech infrastructure & enablers

With a consistent and evidence-based methodology, the DTI uses a five-point scale to assess where clients are on their journeys to digital maturity across the organizing framework’s nine dimensions:

1. Digital novice
   
2. Digital learner
   
3. Digital striver
   
4. Digital leader
   
5. Best-in-class
   
   

At this point, Publicis Sapient helps businesses develop a vision for digital excellence and prioritizes transformation project investments to increase a company’s digital maturity. The DTI sets measurable goals and benchmarks. Through this process, organizations with limited personalization, agility and digital resources will become customer-focused, dynamic and innovative.

It’s especially important for companies to develop a creative (not hardwired) digital strategy because the world is changing rapidly. The digital strategy and approach should be disruptive and iterative, in a constant state of evolution.

In addition to digital maturity, the DTI can be used to optimize multiple functions across an organization:

Commercial

• Marketing
  
• Product design
  
• After sales

Operations

• Supply chain
  
• Manufacturing
  
• Distribution

Back Office

• Finance
  
• Information technology
  
• Human Resources

The DTI works as a first-step toward digital maturity or a check-up for businesses with a transformation program underway. This comprehensive process will give you a clear picture of where you stand and what you need to do. From there, Publicis Sapient provides a wide array of digital solutions and accelerators to close the gap between your current state and your future, digitally enabled state.