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Suggested Prompt
Lifetime Value
The Science of Attracting and Retaining People for Life
How to establish a foundation for profitable growth in the era of intelligent experiences.
How to drive lifetime value
Securing long-term growth starts by cultivating lifelong connections. With endless choices available to individuals and dwindling loyalty, how can you ensure that they choose your business time and time again? Plenty of organizations have a people-first growth strategy, but the real challenge lies in implementation. We help you embody your values by integrating people-centric methods into three fundamental areas of growth:
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One
Acquire new customers
Create individualized journeys with meaningful experiences from the first touchpoint—whether digital or physical—to drive people to your brand. Find out five must-dos to go beyond segment-based personalization.
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Two
Build loyal relationships
Identify high-value relationships and turn your data into valuable intelligence that nurtures repeat purchases, maximizes order size and improves brand advocacy. Learn how to unlock the right loyalty experience for your organization.
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Three
Maximize value
Create innovative products and services and reduce key friction points to deepen the value of every interaction, from sales to product/service experience to support. Learn how Marriott created value with a new offering that elevated the guest experience.
Our solutions
Tap into our 30 years of digital-first expertise and start leveraging the power of data and experience to become human centric in today’s digital era. We combine our customer engagement and experience transformation solutions to innovate the way you foster meaningful relationships across your enterprise at scale, ultimately enabling long-term profitability and growth for your business.
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Customer Engagement solutions
Generate actionable, real-time insights to improve acquisition and retention simultaneously, drive operational efficiencies and unlock new revenue streams.
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Experience Transformation solutions
Revolutionize the way your organization delivers valuable experiences by embracing digitally native capabilities, processes and technologies designed with every touchpoint in mind.
Growth starts here
Ready to begin your journey to unlocking lifetime value? We start with tailored workshops to uncover your organization’s unique challenges and develop a blueprint for how to put a people-first approach into practice. Together, we’ll strengthen your growth strategy to find your people and keep them for good.
Learn how real clients are achieving growth that lasts.
Lifetime value insights
Strategies and approaches for maximizing this foundation of growth.
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Report
Global Customer Experience Survey
We surveyed 6,500+ people across the globe to uncover six key actions for closing the experience gap to drive lifetime value.
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Industry Outlook
Guide to Next: Customer Lifetime Value
How should your industry be thinking about lifetime value in 2024? Discover today’s top trends.
Is Loyalty Dead?
How to turn customer support operations into a competitive differentiator
How Employee Experience Transformation Makes Customer Experience a Differentiator
What Are the Top Use Cases for Customer Data Platforms?
Rethink Loyalty to Get More of Wallet, Mind and Heart
What Is the Secret to Building Customer Loyalty?
How 3 of the World's Biggest Brands Set New Standards for CX
3 Ways to Fight Economic Uncertainty with Customer Data
How Great Customer Experiences Can Boost the Bottom Line
Lifetime value FAQs
Lifetime value FAQs
Awards & Accolades
We’re honored to be recognized by industry leaders for our work in this space.
