Press Release

Publicis Sapient Named a Leader in IDC MarketScapes for Worldwide Retail Commerce Platform Service Providers and Worldwide Retail Co-Innovation Service Providers 2020

BOSTON – April 26, 2021 – Publicis Sapient, the digital transformation hub of Publicis Groupe, has been named a Leader in two key IDC MarketScape reports – IDC MarketScape for Worldwide Retail Commerce Platform Service Providers 2020 Vendor Assessment (Doc #US46162920, December 2020), and the IDC MarketScape for Worldwide Retail Co-Innovation Services Providers 2020 Vendor Assessment (Doc #US46160020 December 2020). Publicis Sapient was among 12 service providers who participated in the IDC MarketScape for Retail Commerce Platform Services Providers 2020; it was also evaluated against 11 other service providers for the IDC MarketScape for Worldwide Retail Co-Innovation Services Providers 2020.

“We are honored to be recognized for our expertise and capabilities across retail commerce platforms and retail co-innovation, said Guy Elliott, SVP, Retail at Publicis Sapient. “The dramatic changes within the retail industry have accelerated the pace at which retailers needed to transform their businesses for a digital-first future. We remain committed to helping our clients drive valuable business outcomes through innovating and implementing digital commerce strategies and solutions designed to assist as they navigate an evolving retail landscape.”

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.