NEW YORK, NY, April 11, 2025 – Publicis Sapient, a digital business transformation company, today announced that it will launch its Media Network (MN) Accelerator, at Google Cloud Next 2025.  This solution is designed to help organizations modernize their media networks, maximize advertising revenue, and effectively monetize first-party data across industries, including retail, travel, hospitality, automotive, financial services, and quick-service restaurants (QSR). Traditional media publishers and broadcasters can also benefit from the MN Accelerator’s ability to enhance programmatic efficiency, improve cross-platform measurement, and automate advertising operations.

The MN Accelerator is a differentiated, high-impact solution designed to accelerate time-to-value and support businesses looking to unlock new strategic media partnerships and drive sustained growth. As enterprises seek new ways to monetize their first-party data, the MN Accelerator provides a scalable, AI-powered solution that helps businesses:

• Unlock new revenue streams through media network-driven advertising opportunities
• Improve operational efficiency by automating media management and audience targeting
• Enhance customer engagement through AI-powered audience segmentation and personalization
• Strengthen partnerships with advertisers and publishers by enabling secure data collaboration

“The rapid expansion of media networks across industries marks a fundamental shift in how businesses engage with audiences and monetize data,” said Sharonyka Kumar, Group Vice President, Global Head of Google Business Unit, Publicis Sapient. “With the MN Accelerator, we are providing enterprises with Google Cloud’s AI-driven tools and the cloud-based infrastructure they need to launch and scale media networks with confidence—whether they are in retail, media, travel, or beyond.”

"AI, automation, and secure data collaboration are reshaping the media landscape,” said Paul Tepfenhart, Global Director, Retail Strategy & Solutions, Google Cloud. “Through our partnership with Publicis Sapient, we’re helping enterprises across industries build next-generation media networks that drive new revenue streams, streamline operations, and elevate customer engagement.”

The accelerator provides businesses with a robust, data-driven foundation to enhance media network performance and advertising operations. Key capabilities include:

• Omnichannel media measurement – A web-based application and dashboard for tracking performance across campaigns, audiences, budgets, and pacing
• AI-powered audience insights – Generative AI-enabled audience exploration and segmentation
• Advanced campaign reporting – Automated post-campaign analysis and performance wrap-ups
• Scalable media partnerships – A structured framework supporting multiple categories of media collaborations
• Composability – Built on a modern technology stack in a composable architecture to support enterprise integrations and automation

Publicis Sapient’s Media Network Accelerator enables businesses to increase advertising profitability, improve operational efficiency, and expand customer engagement at scale.

About Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED – Strategy, Product, Experience, Engineering, and Data and AI – capabilities, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com.