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Monetizing Data: How In-Store Signage Unlocks Revenue for C-Stores
With in-store audiences often larger than digital ones, retailers can capitalize on millions of interactions and advertising opportunities—especially for customers who are difficult to reach online. Because when customer data and in-store advertising come together, they create an exceptional shopping experience and high returns for convenience stores.
In this video, discover how to tap into your own data assets—like loyalty programs—and collaborate with partners to enable precise targeting, connecting consumers with the perfect products. You’ll also learn why you need to prioritize open architecture and compatible business models to maximize the impact of retail media networks.
As a holistic digital transformation partner, Publicis Sapient helps organizations craft and run their networks according to their specific needs, ranging from collaborating with a company to plan their network to fully running and maintaining it.
Get in touch to learn how we can empower your organization to confidently meet the future with the help of media networks.
Together we identified and implemented a $1B opportunity.
We partnered with this grocery chain to create a Retail Media Network that has monetized their data to the tune of $100MM.
Fuel retailers can maximize outcomes by investing in media networks that offer new opportunities to create revenue streams and invest in data modernization.
