Where next for business banking in Australia?
With the business banking landscape continuing to evolve, we asked over 2,000 financial decision-makers at Small to Medium Enterprises (SMEs) how they feel about their bank, what services could be improved and what it might take for them to switch providers.
The findings offer valuable insights for banking leaders as they look to meet customer expectations, shape competitive differentiation, and retain and grow their customers.
In this report we explore:
- SME customers’ expectations of their banks
- Opportunities for competitive differentiation
- The triggers which may encourage customers to switch providers
