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Travel & Hospitality
Smart Destinations
Smart Destinations
Anticipate your customer’s every need
As technology gets smarter, so do our destinations. Guests, tourists and residents alike are now seeking innovative services that connect seamlessly to existing and emerging infrastructure. And with a transformative approach to customer data, we can now achieve the level of bespoke automation needed to monetize each visit and foster lasting loyalty.
Explore the many ways smart companies are embedding themselves into smart destinations. Together, we can turn every touchpoint along an individual’s journey into a brand-building opportunity. And with each authentically curated customer experience, it’ll become that much harder for them to forget you.
Four pillars for optimizing the smart destination customer experience:
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Technology
Transformational progress comes from integrated problem solving and ideation, with technology, experience and data all working side by side. To establish core service superiority, brands need to relentlessly pursue continuous improvement.
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Data-Driven Experience
With a data-driven approach to curated services, companies can build an inherently authentic and enriching customer experience—maximizing each moment with a memorable and personal touch.
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Sustainability
Putting sustainability at the heart of how we work ensures every decision we make takes natural resources and ecological balance into account. The smartest destinations are those that will endure.
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Customer Obsession
Staying competitive requires steadfast dedication to what matters most: driving engagement and loyalty in your customers. That’s why we’ve created a platform that supports innovative, emotional customer journeys built to surprise and delight.
Our vision
Stay smart
As digital technology continues to transform the tourism industry, we’ll continue to transform this page. Want to receive email updates with the latest additions?
Our latest work
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Article
How smart tourism experiences are served by technology
With bespoke customer experiences baked into existing and emerging infrastructure, the next phase of luxury tourism is here.
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Case study
How Lufthansa digitized the customer experience
For passengers of the leading German airline, mobile bag tag technology means no more waiting in line at the check-in counter.
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Case study
How an entire island became a smart destination
Learn how we helped unify and monetize disparate customer attractions to create a network of connected travel experiences.
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Article
How to build your smart tourism business model
Consider the following steps to help craft smart travel experiences that are environmentally and economically sound.
Accolades
Named a Leader in the 2021 IDC MarketScape for Digital Strategy Consulting Services
Gartner names Publicis Sapient a top scorer in Complex CX Implementation Use Case
In the news
Gulf News, UAE
How to build cost-effective smart destinations
Find out how off-the-shelf technologies can help developers do smart business.
Tahawul Tech, UAE
Why data intelligence is the key to the connected city
Discover critical components of smart tourism beyond infrastructural capabilities.
Related Articles
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Article
Travel Marketplaces Help Brands Own the Trip Experience
Today’s business and leisure traveler is looking for more than just lodging. Read how Rapid Commerce, a cloud-based accelerator, is helping travel and hospitality brands create a seamless, one-stop-shop experience for guests.
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Report
Industry Data Report: Leisure Travel’s 2021 Rebound
Review data collected from 3,000 travelers across six countries to find out what people want from businesses going forward.
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Article
3 Ways Local and Domestic Trends Will Shape the Future of Travel
Find out how short-term demand spikes in local and domestic travel will have lasting impacts on the industry as a whole.
