Today, putting customers first is the only way. Learning how to deliver world-class experiences through your employees—as well as building and automating one-to-one moments through data—is the clear path forward.
Travel & Hospitality
Land Seamless Guest & Employee Experiences
How do you make both customers and employees stay loyal? Transform your omnichannel experiences that generate meaningful impact.
Digital trends guiding guest and employee experience
In a post-pandemic world, travel patterns, behaviors and expectations have all shifted. So what does that mean for Travel & Hospitality brands looking to enable their guests and employees? Ed Vanga, VP of product management for travel and hospitality, explains all in our latest episode of Next in Travel and Dining.
Want to learn more from Ed? Don’t miss our extended edit.
81%
of executives
are looking to create new customer experience-centered services, products or business models
78%
of leaders
prioritize their employee experience initiatives as much as their customer experience initiatives
PS x Microsoft: The Future of Customer Experience
How are travel & hospitality brands preparing for the customer experience of tomorrow? In collaboration with Microsoft, we surveyed over 200 executives across the US to find out.
Related Insights
How Should Travel and Hospitality Brands Use Large Language Models?
New AI tools can create more efficient digital experiences for guests and employees. So, what might LLMs mean for brands from a practical perspective?
How to Make Employee Experience a Differentiator
Employee experience is inseparable from customer experience—which is why now’s the time to understand and enable employee journeys the same way we do with customer journeys.
Marriott Executive Reveals Secret to Hotel Chain’s Sustained Success
A holistic view of the customer experience—combining the digital and physical—has been a major factor in Marriott’s continued success.
Why Personalization is the Future of Travel
Nick Shay, head of travel & hospitality at Publicis Sapient, explains how travel brands can build loyalty through customer experience innovation.
How Smart Tourism Experiences Are Served by Technology
What exactly are “smart tourism experiences”? And how can travel brands take them to the next level?
How Trending Technology Can Reduce Restaurant Employee Turnover
When nearly 1 in 5 restaurants is turning away customers due to staffing shortages, quick-service restaurants (QSRs) must look to the future to drive customer loyalty.
Publicis Sapient + Sitecore
Reimagining Guest Loyalty & Traveler Satisfaction
Connecting with guests has never been more important. So, how can brands strengthen their digital footprint and build—or rebuild—a loyal audience of modern travelers?
Partnering for Impact
Get trusted tools that fit your needs. Thanks to a number of long-term partnerships, we’re able to create bespoke solutions for every business.
Guest & Employee Experience Solutions
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Decentralized ID
Modernize how you collect and use first-party data, build a unified digital user identifier, enrich personalization practices and create new income streams.
Customer and Employee Experience Platform Design
Rapidly transform your enterprise through design thinking, process labs and proof of concept.
Learn about CEmXCustomer Data Platforms
Centralize what you already know, before gathering and connecting to achieve a unified view of the customer.
Learn about CDPs
TALA
Test-and-Learn Automation (TALA) helps consumer-facing industries create more impactful marketing campaigns.
Learn about TALASmart Destinations
Become a smart destination, and turn every touchpoint along every customer journey into a brand-building opportunity.
Learn more
Our Work
Homes & Villas by Marriott International
Redefine the end-to-end customer experience to create new opportunities. Discover how we did exactly that when we partnered with the world's leading hotel brand.
Heathrow
When Heathrow needed a future-proof customer web platform to re-build their brand and their relationship with passengers, they reached out to Publicis Sapient.
Global Restaurant Chain
Publicis Sapient and its partners created a personalized customer-centric experience across more than 1,500 global locations, delivering a holistic digital business transformation.
Miral
Miral’s new integrated platform better connects customer data and improves the overall experience to create frictionless experiences across Yas Island.
Lufthansa
Waiting in line at a counter and receiving a paper luggage tag is second nature to many airline passengers. But after teaming up with Publicis Sapient, things are different at Lufthansa.
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Experience is often the number one differentiator for brands. It’s what makes guests (and employees) decide to stay or go.
