Technology & Experience Innovation in the U.S. Auto Industry

As people’s views on rideshare apps and public transportation evolve, the vehicle’s place in society is changing too. From what cars symbolize to their owners, to how buyer behavior is shaping the future of auto sales, we’re taking a deep dive into today’s automotive industry trends, and forecasting tomorrow’s.
 

Report highlights

Publicis Sapient’s research dives into three key areas of focus: consumer preferences and the buying journey, consumer interest and knowledge of electric vehicles and consumer perception on the future of automation.

We hope this report will help you make data-powered business enhancements and build stronger connections between your brand and your drivers. With the right data strategies, automotive organizations can meet customers’ evolving needs and continue to move the industry forward.