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Telecommunications, Media and Technology
Churn and Loyalty in Telecommunications
Churn and Loyalty in Telecommunications
With similar product offerings and shared target audiences, competition is fierce within the telecommunications industry. To become a leader in the space, many businesses are unlocking new value by investing in customer experience enhancements.
Emerging technology enables the agile, forward-thinking telco to build predictive, personalized experiences that encourage customer retention. And as more businesses embrace smart tech to create meaningful customer connections, brand loyalty is becoming today’s top currency.
Get familiar with the latest perspectives on churn and loyalty below, and ask yourself: is your company doing what it takes to attract, engage and retain devoted customers?
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Article
The Humanity Behind Smart and Predictive Experiences
Find out how data-driven personalization brings connected ecosystems to life for modern consumers.
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Article
How Telcos Can Drive Loyalty Through Customer Experience
Find out how omnichannel, customer-centric experiences can boost retention for telecommunications companies.
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Article
How to Elevate Telco CX and Inspire Loyalty
Craft experiences that attract proud, long-time customers—and find out why offers and perks are just the beginning.
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Article
How to Build a Telco Brand that Customers Admire
Learn to craft “magical” experiences, and watch increased brand loyalty materialize before your eyes.
Telco Talks: State of the Industry
Publicis Sapient Industry Lead Raj Shah sits down with Craig Moffett, founder of research boutique MoffettNathanson, to discuss all things Telecommunications, Media & Tech.
Episode 1
Gaining Competitive Edge
Consider today’s Telecommunications landscape and learn how to generate growth and revenue in a world of network parity.
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Episode 2
The Hope for New Revenue
Dissect current marketplace trends and learn why opportunities like private networks and mobile edge compute could lead to new revenue opportunities.
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Episode 3
Moving from Utilities to Tech
As wireless and cable companies transform to sell solutions over connectivity, will they be perceived as tech brands rather than utility companies?
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Episode 4
Upcoming Market Disruptions
Get perspectives from two leading experts on what disruptions the Telco industry can expect—including new competition and business models.
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Episode 5
What’s Next for Telco?
Find out how today’s main players can redefine their value propositions, refocus their offerings, and pivot into modern marketplaces.
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