Retailers who lived through the dawn of e-commerce may be experiencing déjà vu right now. Once again, the province of geeks and gamers is rapidly becoming a part of daily life and business. Once again, businesses that strike early and adapt quickly will capture new audiences by showcasing their products and brand in relevant, immersive ways. And once again, these digital interactions will generate abundant, valuable data.

Only this time, the pace of change has accelerated, customer expectations have increased, and sophisticated retailers are already poised to evolve.

All of which leaves nothing about the metaverse in question but this: where to begin?