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B2B buyers increasingly expect B2C-like experiences—not only in ease of use across channels, but also in richer media like video and voice. At the same time, B2B retailers need to provide precise specs and personal guidance to ensure their clients get the right product for the job. Whether you’re focused on industrials, distribution or warehousing, how can wholesalers enable the best of both worlds for a seamless, personal, digital-first relationship?
Discover how to prepare your current business for the future of B2B sales and customer experiences in our new report. Based on research with B2B buyers across the globe, it drills deep into the customer expectations gap, revealing four key aspects of the B2B purchasing experience.
A close partnership, a groundbreaking approach and AI enabled a B2B retail transformation that IDC said “is changing Sonepar’s company culture to become truly global and capable of delivering seamless omnichannel customer journeys.”
Global Equipment Rental Specialist
A global equipment rental specialist realized that delivering personalized experiences was essential to their success.
RS Group
New experience and data capabilities set this B2B retailer apart.
Close the gap between what your customers expect and what you can deliver, using our proven four-step process that maximizes the value of your customer experience in as little as six weeks.
Discover the different ways you can enhance your experience, data and operations to grow your business.
Wholesaler insights
Expert POVs on experience and operations trends across the B2B customer journey.
