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Get a content packet tailored to your data needs and opportunities.
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Page Highlights
IDC PlanScape - Research on the role of CDPs in retail customer experience. Download
Organize your data - tips, techniques and success stories about connecting data across the enterprise. Read on
Automate your data - how retailers can increase the value of integrated data through AI. Read On
Protect your data - POVs on providing personalized experiences amidst a growing focus on privacy. Read On
But many are stuck on where to begin and how to derive value from their efforts.
At Publicis Sapient, we believe the greatest value in data is to delight your customers. We partner with clients to evaluate the state of their data, develop a roadmap for incremental improvement, and instill the strategy, technology and mindset to put shoppers first.
Read on to check out our latest POVs and data offerings, and be sure to sign up to receive IDC’s research on the topic.
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Get a content packet tailored to your data needs and opportunities.
CDP for Retail CX and Commerce
Work
Stream our expert discussion on harnessing data in retail, and read how we created a data-driven customer journey.
Insight
To truly transform their businesses, retailers need a way to proliferate customer-centricity.
Service
Build a CDP that Makes Customer-Centricity Your Edge
Insight
Three Ways Mature Retailers Can Set Themselves Apart in AI
Insight
Positioned as the proverbial silver bullet for everything from product design to pharmaceutical drug development to operational efficiency, AI implementation increased by 270 percent in the past four years.
Research
Publicis Sapient and Google Cloud conducted wide ranging research on consumer attitudes toward data privacy, identity and transparency.
Insight
The digital world is everywhere and moving into the real world more every day. Some say the days of true privacy are over while others fear that we've gone too far and barriers need to be put into place.
Insight
Businesses are in a scramble to become compliant with the new privacy rules—but compliance should not be the sole focus.
Optimize your supply chain with a robust Customer Data Platform based in the Cloud for more control and agility. Learn More
Our Control Tower solution makes supply chain data more actionable, improving experience, operations and ROI. Learn More
We scale our sister agency Epsilon’s PeopleCloud platform to provide invaluable customer identity insights for more personalized experiences. Learn More
Data can drive your marketing spend and placement in real time with our plug-and-play AI-driven solution.
Determine the right mix of products in the right geographies at the right time with AI-driven insights and automation.
