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Global Banking Benchmark Study 2024 report.
Global Banking Benchmark Study 2024 report.

3rd Global Banking Benchmark Study
How Banks Are Spearheading Digital Transformation

Unlock analysis, insights and key takeaways from 1,000 senior banking leaders across global economies.

Read our findings

AI: accelerator of digital transformation

Since its inception in 2021, our longitudinal Global Banking Benchmark Study has been dedicated to uncovering the shifting priorities, goals and challenges of digital transformation within the financial services sector.

This year’s survey reveals that AI dominates banks’ digital transformation plans, signaling that banks’ adoption of AI is on the brink of change. While banking leaders find digital transformation more challenging than they did when we conducted this survey two years ago—due to budget constraints, regulatory challenges and lack of operational agility—they are looking to digital to improve the bottom line.

In the latest edition of GBBS, we explore:

  • The extent of AI integration in banks over the past year
  • Future plans for AI utilization in banking
  • Banks’ top digital transformation goals today
  • The top nine barriers to digital transformation
  • The top three drivers of change in customer experience
  • The four strategic moves to fast-track digital transformation
Global Banking Benchmark Study 2024 report.

Read our latest Global Banking Benchmark Study

Unlock exclusive insights and elevate your digital transformation strategy.

Download the report
Shift from Selling to Solving in Commercial Banking

Report
Shift from Selling to Solving in Commercial Banking

Commercial banks that move away from product centricity serve customers better. Focusing on customer needs over selling products increases engagement and increases loyalty.

Read our new report and uncover the building blocks to make it possible.

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Our findings at a glance

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Download the report

“AI, machine learning and Gen AI are both the focus and the fuel of banks’ digital transformation efforts. The biggest question for executives isn’t about the potential of these technologies; it’s how best to move from experimenting with use cases in pockets of the business to implementing at scale across the enterprise.”

Dave Murphy , Financial Services Lead, International, Publicis Sapient

Impactful solutions to enable your digital transformation goals

“Regulatory compliance is the biggest challenge we see for banks adopting Gen AI. But with the right guardrails and threat modeling, banks can take advantage of massive productivity improvements that drive downstream cost savings.”

David Donovan , Financial Services Leader, North America, Publicis Sapient

How far have banks come since 2021?

As you delve into our latest GBBS findings, take a moment to revisit the insights from our earlier surveys to uncover the evolution of our industry and the shifts in the banking leaders’ approaches to digital transformation.

Are today’s banks ready for a digital-first future?
Banks embark on the next frontier of digital transformation.

Dive into our GBBS findings in a one-on-one meeting

Discover the key DBT focus areas for your bank and learn how our tailored solutions align with the latest GBBS insights to help you surpass transformation leaders.

Digital transformation: What’s next where you are?

Check out our regional infographics for the inside story from banking leaders in your region.

GBBS

UK

The results of our survey of 220 UK banking leaders.
GBBS

Germany

70 German banking leaders give us the lowdown on their digital transformation.
GBBS

USA

250 US senior Banking leaders share their insights.
GBBS

MEA

What did 90 senior Middle Eastern bankers say about their digital transformation?
GBBS

FRANCE

70 senior banking leaders share insights.
GBBS

Australia

The inside story from 75 Australian banking leaders.
GBBS

Canada

50 Canadian banking leaders for their transformation insights.

Talk to us about accelerating your digital transformation journey

Find out how Publicis Sapient can help your organization realize a digital-first future, faster.

  • North America
    David Donovan
    Financial Services Lead
    email
  • EMEA & APAC
    David Murphy
    Financial Services Lead, International
    email