3rd Global Banking Benchmark Study

How Banks Are Spearheading Digital Transformation

“AI, machine learning and Gen AI are both the focus and the fuel of banks’ digital transformation efforts. The biggest question for executives isn’t about the potential of these technologies; it’s how best to move from experimenting with use cases in pockets of the business to implementing at scale across the enterprise.”

Dave Murphy , Financial Services Lead, International, Publicis Sapient

“Regulatory compliance is the biggest challenge we see for banks adopting Gen AI. But with the right guardrails and threat modeling, banks can take advantage of massive productivity improvements that drive downstream cost savings.”

David Donovan , Financial Services Leader, North America, Publicis Sapient