Skip to Main Content

  • Generative AI: Using artificial intelligence to make human impact. Learn how

  • Five AI-enabled capabilities every organization needs to transform. Start here

  • Publicis Sapient named market leader for cloud services. Upgrade now

DBT GPT ™

Report
Making Embedded Banking Work

How to design and scale customer-centric banking-as-a-service products

Embedded banking is on the march.

Financial services have become a key part of the retail e-commerce experience. And thanks mainly due to the growth of payments and credit products like BNPL, embedded banking—or banking-as-a-service (BaaS)—is expected to grow by 40% annually over the next few years.

While fintechs currently dominate the conversation around embedded banking, banks are beginning to recognize the opportunities it offers in business growth and customer acquisition.

But developing embedded banking propositions demands specialized knowledge and expertise. Too often banks rush to launch new products, resulting in tired “me too” propositions that fail to meet customer expectations.

  • Get the report: Build embedded banking propositions that work

    In this report we lay out the roadmap for success in banking-as-a-service.

    Download the full report and discover:

    • Opportunities in embedded finance, beyond BNPL
    • Why designing embedded propositions is a fundamental shift for banks
    • Key capability archetypes, and how to choose
    • What to get right when building and scaling the model

Download the report

Enter your details to receive your copy of the report and begin building an embedded banking proposition that works for your customers.