Your customers increasingly expect financial services to be invisible. Whether they’re online shopping, hailing an Uber or booking a holiday, they expect the financial solution to be digitally convenient, contextualized and integrated seamlessly into the experience, with no direct exposure between them and the bank.

This is embedded finance. And it’s the end of banking as we know it. 

At this year’s Future of Financial Services Summit in Sydney, Adam Flesch and Tracy Middleton explored how embedded finance is revolutionizing the financial services landscape, how customer expectations are evolving and what major banks can do to rise to the challenge. In the video below they look at four actionable strategies incumbent banks need to consider to provide customers with the experiences they demand.