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Retail Media Networks

Generate advertising revenue, customer insights and connections

In 2023, consumer products companies will spend more on digital advertising than traditional media. As their closest partners—and the ones with the most customer data—retailers are poised to capture online ad spend, generating a new, non-linear revenue stream and more valuable data while delighting customers.

Digital Ad Spending Worldwide, 2021-2026

 

Chart shows digital ad spend far outpacing offline, representing a huge opportunity for retailers

The time to act is now

The growing global digital ad spend represents the opportunity size for retailers.

Source: eMarketer, Oct 2022

Rapid, recurring growth

Retail Media Networks (RMN) recoup ROI quickly and represent a huge revenue opportunity, with an estimated additional $100M per year for a retailer with $10B in revenue.

Because a successful RMN solution requires removing data siloes, creating a 360° customer view and uncovering actionable insights, it generates positive impact across the enterprise and into the shopping experience. 

Further, RMNs generate increasingly robust commercial intent data that’s as valuable to your business as it is to your advertisers.

$100
Million
a year for Retailers
$10
Billion
in Revenue

Why Publicis Sapient’s Retail Media Network solution?

We partner with clients every step of the way, from strategy through design, implementation and support, pairing our strategy, operational models and engineering with the deep media and creative expertise of our Publicis Groupe sister agencies. 

The building blocks of data monetization

Strategy
Technology
Marketplace Access
Management & Operations

Clients realize value quickly and are equipped to scale with:

  • Business case to demonstrate how value will be generated to deliver against goals
  • Robust plan and roadmap for scaling, delivered in just 4–8 weeks
  • Go-to-market strategy based on unique business needs and proven monetization strategies
  • Architecture of AdTech/MarTech/Commerce stack
  • Closed-loop measurement approach through deterministic and probabilistic match
  • Plug-and-play working models for team staffing and operations
  • Operating models for working with advertisers along with owned brands

Our end-to-end Retail Media Network solution

Our end-to-end Retail Media Network solution, from strategy through support

Our end-to-end Retail Media Network solution

Relevant tech partners

  • Citrus Ad

    Epsilon

    Google Cloud

    Google Marketing Platform

    Google Ads

Let's connect

Learn how your retail business can develop a business case and roadmap in as little as 4 weeks. Contact one of our experts today to request a demo.

  • Sudip head shot
    North America
    Sudip Mazumder
    Retail Industry Lead
    Email
  • Guy head shot
    EMEA/APAC
    Guy Elliott
    Industry Lead, Retail
    Email
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