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Retail Media Networks
Generate advertising revenue, customer insights and connections
In 2023, consumer products companies will spend more on digital advertising than traditional media. As their closest partners—and the ones with the most customer data—retailers are poised to capture online ad spend, generating a new, non-linear revenue stream and more valuable data while delighting customers.
The growing global digital ad spend represents the opportunity size for retailers.
Source: eMarketer, Oct 2022
Retail Media Networks (RMN) recoup ROI quickly and represent a huge revenue opportunity, with an estimated additional $100M per year for a retailer with $10B in revenue.
Because a successful RMN solution requires removing data siloes, creating a 360° customer view and uncovering actionable insights, it generates positive impact across the enterprise and into the shopping experience.
Further, RMNs generate increasingly robust commercial intent data that’s as valuable to your business as it is to your advertisers.
We partner with clients every step of the way, from strategy through design, implementation and support, pairing our strategy, operational models and engineering with the deep media and creative expertise of our Publicis Groupe sister agencies.
The building blocks of data monetization
Our end-to-end Retail Media Network solution
Citrus Ad
Epsilon
Google Cloud
Google Marketing Platform
Google Ads
Learn how your retail business can develop a business case and roadmap in as little as 4 weeks. Contact one of our experts today to request a demo.
Work
We partnered with this grocery chain to create a Retail Media Network that has monetized their data to the tune of $100MM.
Work
A leading US grocery chain partnered with us to plan and build a Retail Media Network—a $1B opportunity.
Insight
The “Goose Media Network” Offers Wawa Partners Opportunities to Make New Connections with Customers in Wawa’s Unique Retail Experience
