Travel companies are dealing with all sorts of issues stemming from COVID-19. By expanding their portfolios from travel services to marketplace products, these companies can maintain and even thrive during hard times.

In the world of hospitality, many businesses rely on common solutions with well-known restraints to sell products, experiences and services. Without adaptive architectures to easily onboard external partners, these solutions require constant attention from IT teams to respond to business and customer needs.

Publicis Sapient developed a marketplace accelerator, Rapid Commerce, to give hotels, casinos, retailers and other businesses catering to travelers a new level of agility and responsiveness. In essence, this accelerator leverages microservices to combine related services and products onto a singular platform so businesses can tweak and publish specific components of a platform without disrupting the whole.

Rapid Commerce empowers travel & hospitality companies to engage with customers flexibly and fluently. Making changes to separate aspects of the customer experience are no longer arduous tasks. Modifications should be swift and effortless, so you can focus your energy on the customer journey and not creating custom integrations for each partner.

Rapid Commerce can create a marketplace architecture that connects data and services across channels. The capabilities to accomplish this can be divided into three distinct categories:

Rapid Commerce is enabled for the cloud on Google Cloud Platform, Microsoft Azure and Amazon Web Services. Easily customizable, the accelerator comes with pre-built development and IT operations pipelines and project images, as well as domain-based microservices.

The ease with which this accelerator integrates into existing solution stacks and technology architectures means that companies can move forward with their digital transformation blueprint quickly and easily.