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Enterprise Platform Services & Solutions
Identify the best what, when, where and how for your audience
Seize the Space with Enterprise Platforms
Beyond ads, websites and apps is a world where a brand story becomes part of the customer’s own story. Our goal is to help organizations harness imagination with design thinking to get the most out of marketing technology and create immersive experiences that build brand value and trust with customers.
Services
Our Better How
Customer Data Platform
At the heart of any digital transformation initiative is a Customer Data Platform. Due to changes in legislation, cloud and competition, companies can no longer rely on 3rd party tracking cookies—they will instead need to capture all customer interactions over time.
Omni-Channel Experience Platforms
We work with our clients to design and deliver integrated customer journeys across multiple digital channels, linking data to the brand experience.
Omni-Channel Campaign Platforms
Successful campaigns start with a laser focus on the audience and must work across channels. We build campaigns that integrate message, medium and measurement to deliver outstanding results.
Personalization
We help our clients harvest and optimize audience engagement data and turn it into highly relevant customer experiences.
Marketing Operations
We bring our process and technology expertise together to drive successful marketing operations across strategy, development, testing activation and measurement.
Marketing Resources Management
Our proven organizational workflows help align our clients’ marketing operations and give their executive leadership better visibility of marketing execution and effectiveness.
Our Partnerships
Our strong partnerships foster fresh thinking and uncover new opportunities.
Our Latest
Impact Through Digital Business Transformation | Publicis Sapient
Discover how Publicis Sapient creates meaningful impact through transformative digital solutions, driving progress and innovation for businesses worldwide.
Publicis Sapient Receives Outstanding Client Ratings on Gartner Peer Insights
Publicis Sapient received a client rating of 4.8 out of 5 and 100% client recommendation for its work in CRM and Customer Experience Implementation Services.
Privacy or Convenience: What’s the Tradeoff?
Some say the days of true privacy are over while others fear that we've gone too far and barriers need to be put into place.
Transforming the Carnival Cruise Journey
How a shared digital platform is transforming the guest experience and business intelligence across brands.
New Rules of Engagement in the Age of Voice-Powered Ecosystems
Companies are on the hook for fundamental changes across their value chain.
Rethink Loyalty to Get More Share of Wallet, Mind and Heart
Buyers are weary of loyalty programs that reward them with points and discounts. What they value are relationships.
