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Demystifying CDPs

Brands That Achieve Personalization are Winning

Publicis Sapient and Salesforce are working together to support clients on an end-to-end journey to deliver real-time, personalized experiences at scale. Starting with our CDP Virtual Lab, we can help define which approach is right for you.

75% of consumers* expect a personalized touch across every interaction

Illustrative graphic showing 2 paths to personalization—a 6-week path may be right for you if you know your objectives and are planning a Salesforce-centric solution. A 12-week path may be right for you if you have complex, somewhat undefined use cases, and need to explore personalization in depth. Start with our CDP virtual lab to define which path is best for your needs.

CDP Benefits

15%
higher revenues
5x
higher customer retention
50%
lower acquisition costs
$800B
at stake

Sources: Customer Think Study 2018, HBR, Forrester, BCG.

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  • Don Dew
    Director, Marketing Services Salesforce Practice
    email
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