Press Release

NEW YORK, NY – November 8, 2024 – Publicis Sapient, a digital business transformation company, today announced that it has been named a Leader in the IDC MarketScape: Worldwide Data Modernization Services 2024 Vendor Assessment (Doc #US51234424, September 2024).

The IDC MarketScape: Worldwide Data Modernization Services 2024 Vendor Assessment evaluated 27 vendors using both qualitative and quantitative criteria to assess each vendors’ product and service offerings, capabilities, strategies, and current and future market success factors.

“We believe being named a Leader in IDC MarketScape for Worldwide Data Modernization Services is a testament to our commitment to helping clients design modern data architecture and harness their data for actionable insights to unlock new revenue streams,” said Raymond Velez, EVP and Chief Technology Officer for Customer Data Solutions at Publicis Sapient. “As the market continues to evolve rapidly, businesses today must step up to exceed customer expectations and enhance their brand value. By combining our deep expertise in data engineering, data analytics, AI and data solutions across industries, we’re able to accelerate the delivery of impactful, future-ready data modernization solutions."

Learn more about our Customer Engagement Solutions offerings here: https://www.publicissapient.com/solutions/customer-engagement

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.

About Publicis Sapient

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy, Product, Experience, Engineering, and Data and AI, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit publicissapient.com