IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.
"Publicis Sapient has evolved its cloud professional services, including its tools and technologies, into a broad and strong offering," said Gard Little, Research Vice President, Global Services Markets and Trends at IDC. "It excels in C-suite led project initiatives and is skilled at winning both hearts and minds when driving business change. Consider Publicis Sapient if you want a balance of creative and technical capabilities applied to your cloud-driven business transformation."
“We’re honored to be recognized as a Leader in the IDC MarketScape: Worldwide Cloud Professional Services 2024 report. Our focus is to provide business impact for our clients: a data-first mindset and the right cloud infrastructure are the foundational bedrocks for any successful digital business transformation, especially in the age of AI. We believe this recognition is a testament to our team’s extensive industry experience, end-to-end engineering and technology capabilities, diverse portfolio of cloud services, and outcome–led approach to transformation,” said Nigel Vaz, CEO of Publicis Sapient.