Conferences and events serve as powerful opportunities to make new connections, deepen relationships, and learn new things. But attending a live event also comes with its fair share of hassles – extended travel, crowded show floors, packed-out sessions and back-to-back meetings that make it tough to always take advantage of everything a conference has to offer.
For vendors and organizers, keeping track of event sign-ups, badge scans, business cards and gathering feedback on sessions can be a challenge in real-time. With incomplete data coming in from multiple sources, having a full understanding of who attended an event and the overall attendee experience is difficult, with data often delayed as it filters in through different channels.
The Publicis Sapient Virtual Conferencing Experience (ViCE-X) takes all the elements people love about attending live conferences and combines them with the power of data, artificial intelligence and personalization to create immersive digital experiences previously unachievable through existing technology or in face-to-face settings.
The platform’s online registration and attendee profile integrate directly with existing tech stacks and CRM systems, removing friction commonly associated with implementing traditional out-of-the-box solutions and manual input of offline data. The result is a more complete 360-view of attendees, the content they’re most engaged with, the things they’re interested in and deeper relationship building before, during and after the virtual event.
With data collection and analysis happening at every stage of the event within one unified dashboard, organizers can build attendee profiles in real-time, enabling hyper-personalized feedback and engagement in a way they haven’t been able to do before.
