How we work
Twin crises – a global health emergency and a collapse in crude oil prices – have ratcheted up the pressure to address the sector’s three critical challenges: efficiency, agility and growth
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Energy & Commodities
Transforming the Energy Industry in The Middle East & North Africa
Transforming the Energy Industry in The Middle East & North Africa
With the global crisis and collapse of oil prices affecting the entire value chain, now is the time for energy and commodity companies to diversify and become more agile. Our proven approach to digital transformation has seen businesses across the globe change their portfolio, refocus on the customer and thrive throughout these challenging times.
Interview with Chief Technology Officer, Alan E. Nelson
How Is ADNOC Preparing for a Sustainable Future?
This conversation sheds light on the strategies and technologies behind ADNOC’s successful digital transformation journey and its sustainable practices. It covers the importance of innovation, taking risks and how to use failure to find success.
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Future-proofing Energy Organizations in MENA
We are already working with some of the biggest energy providers in the Middle East, getting results by focusing on data, agility and the customer needs. Publicis Sapient can:
- Rapidly generate value via new services, data management and trading technologies.
- Reduce costs with improved efficiencies and lower capital expenditure.
- Help hit targets of reducing greenhouse gas emissions.
The Why
Gaining a competitive edge
The relatively slow progress of digital business transformation in this sector means that a major opportunity remains in play: to remove low-value processes to free up money and talent to focus on areas with the greatest potential for value creation. This allows more of the organization’s intellectual firepower to be used for activities where it can be innovative and achieve a competitive edge.
The How
Introducing our Digital Transformation Roadmap
Publicis Sapient have always been digital leaders. For 30 years we’ve helped businesses embrace new technologies and models and streamline the way they work. Our Transformation Roadmap details steps towards efficiency, agility and growth – things the oil and gas industry need now more than ever.
Publicis Sapient can help energy and commodity companies with three vital digital enhancements - the Cloud, Supply Chain Optimizations and Customer Data Platforms (CDP).
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The benefits of Cloud Transformation
The Cloud is an enabler for successful digital transformation, helping the energy sector optimize exploration and production and improve operations. Thanks to the growing number of data centers in the region, there is now the opportunity to host risk management, trading and business operations in a better, faster and cheaper way – in the Cloud. Read more in our article on how energy companies can transform themselves from the inside out.
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How to Optimize Resilience
With the energy markets more volatile than ever, supply and demand in flux and customer expectations evolving, it is vital for oil and gas companies to build modern, responsive and resilient supply chains. To use data to make smarter and faster decisions. Publicis Sapient and Microsoft have a global strategic alliance, helping this industry to become digitally enabled and transform the way they work in order to better serve their end customers. Read the recent executive briefing on connecting the oil and gas data pipeline.
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Once on the Cloud, it’s time to harness the power of data
Understanding your customer is the only way you can strengthen your supply chain end to end. An advanced Customer Data Platforms (that unifies customer data into a single system accessible to other systems) can be a winning asset for energy organizations. The insights that can inform marketing and broader business decisions are not just valid from consumers, investing in a CDP can deliver digital marketing transformation goals across B2B markets and other B2C channels too.
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"Publicis Sapient really helped evolve our digital strategy by focusing on moments that matter and foundation pieces that were going to drive the business.”
Ginny Holmes , Manager, Digital Products, Pilot Company
Start a Conversation
Get in touch with our MENA Energy Leader, Salam Ibrahim.
He’s here to answer your questions and start your transformation.
Our Work & Insights
The energy and commodity industry is facing an unprecedented drop in demand, but this disruption is sparking some positive changes, including a drive towards customer loyalty and better experiences for customers and guests. In the midstream, AI-driven decision-support tools can help rapidly determine which proposals are winners and which can be discarded.
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Insight
How Fuel Retailers Can Grab Market Share Through Personalization
How you can build and increase a loyal consumer base by personalizing products and services.
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Case Study
How British Gas Accelerated Its Digital Transformation
We worked with this major national company to reposition their offering around the customer.
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Case Study
Digitally Transforming the Guest Experience to Accelerate Growth at Pilot Company
How we boosted sales by 25 per cent for the largest operator of travel centresin North America.
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Award–winning Work
