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Unlocking value through tech and data
Unlocking value through tech and data
To make your business valuable to customers, data is crucial. But data isn’t enough. To help your business grow, you need the tools to make your data readily useful and easily accessible—to everyone in your organization.
For over 30 years, Publicis Sapient has helped established companies implement the technology to connect and refine their data. The right technology makes data more actionable, able to generate new revenue streams and identify transformation opportunities. No matter where you are in your tech and data journey, a continuous focus on value is HOW we help you succeed.
The challenge
Today’s landscape changes fast. And data can help businesses keep pace. But while most established companies already have a collection of data, the organization simply isn’t built to incorporate it into design. They’re unable to create that self-perpetuating cycle of using data to improve existing products and services, or identify new ones, at the speed of an evolving world.
Tips and insights for building your data & tech capabilities
How well companies manage and use their data—connecting it, refining it to make it more actionable—determines how well they’re able to create new revenue streams and identify and respond to new opportunities. For insights on technology and how to take advantage of your data, take a look at some of our thought pieces.
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How We Use Data to Help You Stay Relevant to your Customers
Data is more crucial than ever for businesses. Learn about the data-informed way we work from Chief Product Officer Sheldon Monteiro, and what makes it so effective.
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How Do You Know If You’re Making Good Business Decisions? Your Data Knows.
Learn why following the data leads to success. Randall Orbon, Global Head of Strategy and Consulting, explains how we use data to digitally transform—and grow—your business.
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Always-On Engagement: Customer Relationships Built on Value
To earn customers’ trust—and more of their business—learn about always-on engagement and why it trumps traditional, pre-planned campaigns.
How Publicis Sapient helps its partners through data & tech
Publicis Sapient is a digital transformation partner that stays focused on creating value. Take a look at some of the ways we’ve helped companies use their data to grow their business.
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Case Study
How Data Helped Grow Nissan’s Business
What’s your data worth? For Nissan, it was a 900% jump in test drives. Learn how Nissan used AI and machine learning to understand their digital customers, and become what they need.
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Case Study
Reimagining the Customer Journey at Pilot Flying J
Focusing on customer-centricity and the moments that matter have reshaped Pilot’s relationship with the millions of drivers who use its services every day.
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Case Study
Engineering Transformation
How one retailer achieved agile engineering at scale.
Data & tech awards
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HFS Horizons – Data Modernization Service Providers, 2023 – Leader
Digital business transformation is a holistic approach to changing the way an organization thinks, organizes, operates and behaves. But how do you know in which direction to change? Data is what guides you—by informing every decision, pointing your business in the direction toward value. We help you implement the technology that will get the most out of your data. So you can create experiences, products and services that keep customers coming back.
In a landscape that’s constantly changing, data is necessary to generate continuous value for customers, and is a key piece of HOW we work. For nearly 30 years, Publicis Sapient has been helping businesses build systems that can keep pace with the rapidly evolving world. No matter where you’re at in your own transformation journey, we’re here and ready to partner with you.
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